What comes to your mind when you hear the word ‘culture’? The answer to this question would probably vary from person to person. However, if we were to define it, culture is basically the characteristics of a certain group of people living or working together. In business terms, a culture of an organization refers to the environment shared by the people working there. It reflects the values and ideologies of the workplace. In today’s world, having a strong corporate culture can make or break an organization. In an era, which is generally referred as ‘the fourth generation industrial revolution’ many companies are making shifts towards a creating a more digital and diverse workforce. This means breaking old patterns, rewriting rules and becoming increasingly innovative. One major change that many organizations are making today is moving from a ‘People centric’ model to a ‘team centric ‘one.
According to a survey conducted by Deloitte, in 2019, 31% of the companies that participated, reported that most of their work is done in teams. Of those companies, 53% claimed that having a more collaborative approach, lead to positive results.
Many companies today are rapidly turning towards a more team-based culture. Collaborative is corporate team building software designed specifically for this purpose and helps in promoting a team centric culture at a workplace.
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What is a team centric culture and why are so many companies inclining towards it?
The ‘Project Aristotle’ run by Google in 2012 gave some groundbreaking insight on the importance of teamwork in an organization. The project that took several years to complete, analyzed around 180 cross functional teams in the company and included interviews of more than 100 employees. What they figured out through the project was that the background, skillset and personality of individual employees doesn’t matter; what matters is how a diverse set of employees work together as a team to achieve a goal.
Google is not the only multinational organization that has shifted to team based corporate culture. Many organizations such as Red Cross, Apple, HP and Ford reportedly rely heavily on teamwork.
So what exactly is team based culture and why is it so important these days?
A team centric culture consist of a group of employees having similar goals and working as a team to achieve targets. As revealed by the Project Aristotle, the background of the employees is not important when it comes to achieving a target- it is effective teamwork. Having a team centric approach, allows companies to become more diverse. In today’s world where diversity is so important, a team based culture gives an opportunity to employees of different genders, ethnicity and socio economic backgrounds to showcase their potential and work together as a team. It breaks established hierarchies in a workplace. In a people centric workplace, where only a certain group of people are assigned with important tasks, a team centric cultures gives an equal chance to everyone. Collaborative gives a voice to the employees and a channel where they can work together regardless of their positions and departments.
A team of people with varying backgrounds and skillsets can come up with more innovative and creative solutions and ideas. In a larger picture, it allows the companies to evolve and to become more productive. Also, it leads to an increase in customer satisfaction, allowing a greater generation of revenue.
How can a positive team centric culture be achieved?
In 2017, Travis Kalanick, the founder of the world’s biggest cab service, Uber was forced to retire due to his behavior. A company that is valued to be in billions was in shackles because of the toxic culture that persisted there. While the man managed to achieve success, a lack of positive and team based culture in his company led to many controversies that eventually made him step down. What we can conclude from this is that in today’s world, the culture of your organization is crucial for your current and long term success. Gone are the days when having a toxic culture at workplace could be tugged under a rug and companies would continue to succeed. Nothing can stay hidden for long in today’s world of social media.
The establishment of a positive workplace culture that is based on collaboration and teamwork, depends greatly on how the employees communicate with other and with their employers. It is important to have an element of respect for your coworkers to ensure a positive and collaborative working environment. Moreover, providing equal opportunities to all the employees can greatly boost individual as well as team performance, leading to a more positive attitude and behavior.
With increasing digital trends in the market, many companies are now using a collaboration software to unite their workforce. Such a singular platform not only makes communication easier but also makes employee interaction more visible and transparent. Collaborative has numerous features that can help you in establishing a strong and positive team centric culture at your workplace.
Group chats and video conference features allow seamless team meetings, giving all the team members to equally share their ideas and opinions. The newsfeed features allows the employees to share their concerns and ideas that are accessible to everyone in the company. This provides an excellent chance to give feedback and constructive criticism hence improving the performance and productivity levels of the employees. Moreover, the newsfeed is an excellent way to keep your employees informed about any upcoming events or meetings. You can also share any latest methodologies and techniques relevant to your area of work to enhance employee performance. By bringing all the employees of your company together on a single platform where each and every one gets an equal chance of sharing their views, Collaborative helps in developing a team centric culture at your workplace.
In today’s digitally advanced and progressive era, having a team centric culture that is based on mutual respect and collaboration between the employees is extremely important- not only to achieve initial success but also keep on growing as an organization.