In today’s world collaboration and creativity is no longer an option. Whether you are a working professional or a student, you are constantly expected to think outside the box and consistently bring something new to the table. Where in the past, there was generally a set hierarchy in almost every field of work, today it is quite common for organizations and institutions to break age old patterns and to adapt to the constantly evolving market.  From small sized companies to large multinational organizations, there is a cut throat competition amongst industries, and those that fail to innovate and evolve fade into oblivion quickly. 

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Remember Blackberry? A brand that was once considered revolutionary has now become a distant memory, only because they failed to match the creativity of their competitors. 

Such constant demand of innovation is no doubt exhausting as creativity cannot be forced. While it may sound disheartening as not all of us are bursting with ideas all the time, but it is not as difficult as it appears. One thing that can really get our creative juices flowing is collaboration and group work. Hence it has now become an important tool for any successful organization.

Collaboration and creativity go hand in hand

Creativity, in general, is considered an individual trait as we often credit a groundbreaking invention or a discovery to a single person. While an idea may stem from one mind, in order for it to be executed and refined, especially in the business world, collaboration and teamwork is required.  Think about it, would it have been possible for Steve Jobs to create ‘Apple’ alone? If Henry Ford was the genius behind Ford motors, what made him set a brand that ruled for ages? An idea itself holds no value unless it is extended and what better way to do so than taking help from other people around us. We as humans need constant validation and group work gives us the boost that we need.

When we brainstorm, we get varying opinions that help us shape our vision. In fact, if we collaborate, our ideas are extended and given a new form. Discussing our thoughts with other people not only helps us in refining our ideas, but it also gives us an insight on their minds which further enhances our own creativity. Hence when we work in collaboration with others, we become more productive and are able to find more creative and innovative solutions to our problems. 

 ‘Handbook of organizational creativity’ by Paul Paulus, importance of teamwork is extensively discussed by the authors.  It highlights teamwork as an integral part of the creative process as it depends greatly on the exchange of knowledge.

Therefore, collaboration and team effort, not only extend a specific idea; they make room for more innovation and creativity. That is why organizations these days rely heavily on teamwork to come up with more and more creative products.

Workspee provides an all in one solution to the communication problems in a workplace. Workspee gives the employees a perfect platform for sharing their ideas and get in touch with other members. Such an exchange of ideas gives more room for creativity allowing more and more ideas to be pitched and reformed.

It’s time to revamp the way teams and organizations work to achieve greater success through Workspee.